To possess long-term success, a company must keep looking for ways to develop in sales, reach and new items or services. Strategic partnerships can enjoy a substantial role in boosting growth for the company. Regardless of your company’s size, a collaborative partnership might help increase revenue.
Effective corporate partnership collaboration is made on the shared vision and powerful purpose and build more worth together than either entity could produce by itself. When partnerships bolster brand equity for every other, consumers observe the added value.
Partnerships are an easy way for businesses to improve competitive advantage and could be leveraged to talk about resources, invent, while increasing profitability. The NFL Players Inc. has been doing a great job dealing with NFL players as well as their brands, trailblazing and exploring cool product categories and environments to interact existing fans and endear themselves to new fans.
The NFL Players Association (NFLPA) introduced our organization, Athlitacomics, an NFLPA licensee which develops comedian content and properties within the specialized niche of comics and sports, to Trophy Brands, also an NFLPA licensee with two decades experience of the candy industry, that desired to bring NFL players in to the gummie candy space. This excellent and innovative collaborative partnership has led to a brand new candy product, Quarterback Gummies – the first-of-its-kind-consumable NFLPA licensed product.
Playing within the NFL for 11 years, I originate from an enormous amount of “team.” I bring my strengths and also you take the strengths. It is exactly what this partnership between Athlitacomics, Trophy Brands and also the NFLPA way to me. Trophy Brands has established a great-tasting candy product with Athlitacomics’ licensed player art featured as Sports Heroes around the packaging. Together we’re aligned and focused together on a single objective of retail growth and connecting with fans while assisting to increase the value of player brands.
In the end in our effort it’s exciting and rewarding to determine the response from retailers and consumers. Quarterback Gummies is really a new treat that everybody can also enjoy and, starting now, it’s obtainable in grocery and supermarkets, in addition to a number of candy shops.
Items to bear in mind when searching for partnerships:
Do your brand identities have synergy?
Will the opportunity give visibility to every brand?
May be the opportunity innovative and relevant?
Have you ever identified the crossover inside your target audiences?
Is added value being sent to your clients?
Establishing the best strategic collaborative partnerships may take time but great partnerships can result in an explosion that vastly increases the main point here of both businesses.